COMPANY
- Company information
- (日本語) 企業理念
PHILOSOPHY企業理念
Our products and services always provide the fresh value our customers want to enhance their modern lifestyle. At BCL COMPANY, we’re constantly demonstrating our “Beauty Creative Life” core concept through a wide array of activities and initiatives.
We’re lifestyle company that wants to help every one of our customers stay fresh and updated, so we can be a force for beauty in the world for years to come. A boundless curiosity about daily life everywhere allows us to fulfill our founders’ commitment to creating things that are unique in all the world.
- VisionTHE BCL VISION (Our future)
- WayTHE BCL WAY (Our values and principles)
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- Close to the individual
- Deliver quality people love
- Inspire more
- Lead and take on challenges
Our corporate philosophy has two parts.
- Vision
- Why we exist and what we want for the future
- Way
- Shared values and principles
for making our vision come true
This is how we color the world beautiful for every person, every day.
The “plus one” spirit in our vision is our promise to always stay a step ahead of conventional values. “Reinvent beauty” represents our promise to help keep the daily lives of every BCL customer fresh and updated.
Keep an eye on us. We’re just going to keep getting bigger and better.