NEWS
2019.02.18
Product collaboration: Saborino x Almond Koka by Ezaki Glico
On February 14, 2019, a joint media briefing was held by BCL Company, part of StylingLife Holdings Inc. and the company behind the Saborino brand of time-saving skincare, and Ezaki Glico Co., Ltd., the makers of almond milk drink Almond Koka. The purpose of the media briefing was to announce a product collaboration between the two brands.
Morning sheet masks formulated with almond milk
Saborino Morning Face Masks – Fruity Almond Scent: 32 masks, 1,300 yen (excl. tax)
Almond milk made with breakfast in mind
Almond Koka x Saborino – Banana and Apple flavor: 200ml, 160 yen (excl. tax)
Both limited edition products will be available in PLAZA – MINiPLA and LOFT stores nationwide from April 8, 2019.
Almond Koka by Ezaki Glico Co., Ltd.
Almond milk is aromatic, smooth, and a fantastic way to enhance your nutritional intake.
It is rich*1 in Vitamin E, providing the daily recommended allowance*2, as well as in dietary fiber and calcium.
Almond Koka is the number one selling almond milk drink in Japan*3.
Saborino Morning Face Masks for morning use
The Saborino brand was created by BCL’s in-house product development team, the Girls’ Development Lab. The brand concept is time-saving cosmetics for girls who want to be lazy but still be beautiful!
This product collaboration features Saborino Morning Face Masks, sheet masks for morning use that are designed to cleanse, care for the skin, and prime it with moisture in just 60 seconds.
Since being launched in 2015, these masks have won a multitude of awards – more than 60 as of February 2019! The total number of product units shipped has also topped the 300 million mark. This makes the brand the top selling morning use sheet mask in Japan*4 and one of the country’s best-loved time-saving cosmetic products.
Collaboration concept: easy beauty, easy health
Saborino Morning Face Mask – Fruity Almond Scent are formulated with almond milk*5, giving them the distinctive fruity aroma of almond.
Almond Koka X Saborino –Banana and Apple flavor is an easy way to boost your nutritional intake on busy mornings.
Simply smooth on a Saborino mask and indulge in a carton of Almond Koka to make a habit of an easy morning beauty routine.
Mr. Kimura, Division Chief, Health and New Business Marketing Division, Marketing Department, Ezaki Glico Co., Ltd.
Mr. Kitamura, Company Executive President, BCL Company, StylingLife Holdings Inc.
Product details
Saborino Morning Face Masks – Fruity Almond Scent: 32 masks, 1,300 yen (excl. tax)
Almond Koka x Saborino – Banana and Apple flavor: 200ml, 160 yen (excl. tax)
Both of these limited edition products will be available in PLAZA – MINiPLA and LOFT stores nationwide from April 8, 2019.
(*1) 5g of almonds used per 200ml of almond milk. With added Vitamin E, dietary fiber, calcium.
(*2) According to Nutrient Reference Values.
(*3) According to total cumulative sales for April 2013 – January 2018 (Almond Koka drink brand), Intage SRI (Nationwide Retail Store Panel Survey): Almond Milk Japanese Market
(*4) Eagle Eye POS Data for January – December 2018, Self Skincare Market – Morning Use Sheet Mask (Saborino Morning Face Masks)
(*5) Almond protein, almond oil